Adidas' new advert was created by SoMe, an artist I've been a huge fan of for years. His effortless animation style really struck my imagination before I knew what it really was. I remember coming home from school and seeing Kanye West's Good Life video on the music channels and just being inspired. I was mad into digital art at that age. Looking back on here I've realised I've previously wrote about SoMe, nice to know I'm consistent over the years, eh!? And also that I did teach myself to rotoscope after mentioning here that I wanted to learn, can I get a woohoo for self improvement?!
After researching the advert I discovered via digitalartsonline that there's an interactive element which can be found on Adidas' website here. The video can be controlled by human interaction, following a tutorial, you're invited to either say or type what you see, making the video react to your input. A brilliant idea from Adidas, the novelty value alone is a winner, but teamed with Run DMC, SoMe and A-Trak, anyone with an interest in sports or urban culture is going to be sucked in like fat kid in a water slide. Absolutely raging I don't have my Stan Smiths anymore - as in, I have no recollection of throwing them away, so they must be somewhere... but where!?
I'm a lover and a hater of how fashion recycles - it's always when I give up hope and get rid, that bygone era makes a come back. If Bench ever becomes fashionable again it will be a day of silence in my house. I had enough of the stuff to dress a small army and got rid of it in a de-chav wardrobe revamp a few years ago, so naturally it's bound to be the new 'it' streetwear brand any day now...
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